An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations

Journal of Business Research

Volumn 54, Issue 2, 2001, Pages 131-137

  Guimond, Lisa ^a   Kim, Chankon ^b   Laroche, Michel ^c  

^a Gillette Canada Inc   (Canada)

^b SAINT MARY S UNIVERSITY   (Canada)

^c Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

Coupon prone customers; Feature manipulations; Price stipulation

Indexed keywords

EID: 0042193097     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00091-0     Document Type: Article

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