Consumer evaluation of net utility: Effects of competition on consumer brand selection processes

Japanese Psychological Research

Volumn 43, Issue 4, 2001, Pages 168-182

  Laroche, Michel ^a   Teng, Lefa ^a   Kalamas, Maria ^a  

^a John Molson School of Business   (Canada)

Author keywords

Brand choice; Competition; Consumer psychology; Decision making; Net utility

Indexed keywords

EID: 0035600591     PISSN: 00215368     EISSN: None     Source Type: Journal    
DOI: 10.1111/1468-5884.00175     Document Type: Article

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