Brand Management in Hospitality: An Empirical Test of the Brisoux-Laroche Model

Journal of Hospitality and Tourism Research

Volumn 24, Issue 2, 2000, Pages 199-222

  Laroche, Michel ^a   Parsa, H G ^b  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

brand categorization; brand management; consumer behavior; hospitality; levels of awareness; quick service restaurants

Indexed keywords

EID: 11444264700     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634800002400205     Document Type: Article

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