Strategic brand evaluations among fast-food franchises: A test of two frameworks

Journal of Business Research

Volumn 45, Issue 2, 1999, Pages 221-233

  Laroche, M ^a   Toffoli, Roy ^b  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033147701     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00224-5     Document Type: Article

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