Selected issues in modeling consumer brand choice: The extended competitive vulnerability model

Advances in Business Marketing and Purchasing

Volumn 11, Issue , 2002, Pages 69-114

  Laroche, Michel ^a  

^a NONE

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EID: 35848933722     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Article

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