An investigation of consumer response to sales promotions in developing markets: A three-country analysis

Journal of Advertising Research

Volumn 38, Issue 3, 1998, Pages 47-54

  Huff, Lenard C ^a   Alden, Dana L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038127739     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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