A model of managerial response to sales promotions: A four-country analysis

Journal of Global Marketing

Volumn 13, Issue 3, 2000, Pages 7-28

  Huff, Lenard C ^a   Alden, Dana L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141616992     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v13n03_02     Document Type: Article

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