Detecting sequential patterns for cross-selling fast moving consumer goods

Management Information Systems

Volumn 6, Issue , 2002, Pages 521-530

  Verstraeten, G ^a   Van Den Poel, D ^a   Prinzie, A ^a   Van Kenhove, P ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

BINARY SEQUENCES; CONSUMER PRODUCTS; CUSTOMER SATISFACTION; DEMODULATION; PROBLEM SOLVING; PURCHASING; TOOLS;

BINARY LOGIT; CONSUMER GOODS; CROSS-SELLING; SEQUENTIAL PATTERNS;

PATTERN RECOGNITION;

EID: 2942660149     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Conference Paper

References (9)

1. Srikant, R. & Agrawal, R., Mining Sequential Patterns: Generalizations and Performance Improvements, IBM Almaden Research Center paper, 1996.
2. Kasulus, J.J., Lush, R.F. & Stafford, E.F., Consumer Behavior in Accumulating Household Financial Assets. Journal of Business Research, 10, pp. 397-417, 1982.
3. Guttman, L., The basis for scalogram analysis. Measurement and prediction, ed. S.A. Stouffer, Princeton University Press, NJ, pp. 60-90, 1950.
4. Feick. L., Latent Class Models for the Analysis of Behavioral Hierarchies, Journal of Marketing research, 24, pp. 174-186, 1987.
5. Kamakura, W., Ramaswami, S. & Srivastava, R., Applying latent trait analysis in the evaluation of Prospects for Cross-selling of Financial Services, International Journal of Research in Marketing, 8, pp. 329-349, 1991.
6. Van den Poel, D., Response Modeling for Database Marketing using Binary Classification, PhD thesis, K.U. Leuven, 1999.
7. Lilien, G.L., & Rangaswamy, A., Marketing Engineering, Computer-Assisted Marketing Analysis and Planning, Addison-Wesley: NY, 1998.
8. Morrison, D.G., On the interpretation of discriminant analysis. Journal of Marketing Research, 6, pp. 156-163, 1969.
9. Efron, B. & Tibshirani, R., An Introduction to the Bootstrap. Chapman and Hall: NY, 1993.