The persuasiveness of child-targeted endorsement strategies: A systematic review

Communication Yearbook 39

Volumn , Issue , 2015, Pages 311-337

  Smits, Tim ^a   Vandebosch, Heidi ^b   Neyen, Evy ^a   Boyland, Emma ^c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85168538154     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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