Packages with cartoon trade characters versus advertising: An empirical examination of preschoolers' food preferences

Journal of Food Products Marketing

Volumn 15, Issue 1, 2009, Pages 104-117

  Ülger, Billur ^a  

^a YEDITEPE UNIVERSITY   (Turkey)

Author keywords

Advertising; Food marketing; Packaging; Preschoolers

Indexed keywords

EID: 61449154569     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440802470649     Document Type: Article

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