Reconsidering Advertising Literacy as a Defense Against Advertising Effects

Media Psychology

Volumn 14, Issue 4, 2011, Pages 333-354

  Rozendaal, Esther ^a   Lapierre, Matthew A ^b   van Reijmersdal, Eva A ^a   Buijzen, Moniek ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858134238     PISSN: 15213269     EISSN: None     Source Type: Journal    
DOI: 10.1080/15213269.2011.620540     Document Type: Article

References (74)

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