메뉴 건너뛰기




Volumn 132, Issue 5, 2013, Pages 805-810

Athlete endorsements in food marketing

Author keywords

Food marketing; Obesity; Sports

Indexed keywords

SUGAR;

EID: 84887076245     PISSN: 00314005     EISSN: 10984275     Source Type: Journal    
DOI: 10.1542/peds.2013-0093     Document Type: Article
Times cited : (44)

References (33)
  • 2
    • 34248582473 scopus 로고    scopus 로고
    • Beyond-brand effect of television (TV) food advertisements/commercials on caloric intake and food choice of 5-7-year-old children
    • DOI 10.1016/j.appet.2006.12.003, PII S0195666306006660
    • Halford JCG, Boyland EJ, Hughes G, Oliveira LP, Dovey TM. Beyond-brand effect of television (TV) food advertisements/commercials on caloric intake and food choice of 5-7-year-old children. Appetite. 2007;49(1):263-267. (Pubitemid 46759561)
    • (2007) Appetite , vol.49 , Issue.1 , pp. 263-267
    • Halford, J.C.G.1    Boyland, E.J.2    Hughes, G.3    Oliveira, L.P.4    Dovey, T.M.5
  • 3
    • 48749125221 scopus 로고    scopus 로고
    • Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status
    • Halford JCG, Boyland EJ, Hughes GM, Stacey L, McKean S, Dovey TM. Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status. Public Health Nutr. 2008;11(9):897-904.
    • (2008) Public Health Nutr , vol.11 , Issue.9 , pp. 897-904
    • Halford, J.C.G.1    Boyland, E.J.2    Hughes, G.M.3    Stacey, L.4    McKean, S.5    Dovey, T.M.6
  • 4
    • 1542268990 scopus 로고    scopus 로고
    • Effect of television advertisements for foods on food consumption in children
    • DOI 10.1016/j.appet.2003.11.006, PII S0195666303001910
    • Halford JCG, Gillespie J, Brown V, Pontin EE, Dovey TM. Effect of television advertisements for foods on food consumption in children. Appetite. 2004;42(2):221-225. (Pubitemid 38316892)
    • (2004) Appetite , vol.42 , Issue.2 , pp. 221-225
    • Halford, J.C.G.1    Gillespie, J.2    Brown, V.3    Pontin, E.E.4    Dovey, T.M.5
  • 5
    • 67650945279 scopus 로고    scopus 로고
    • Priming effects of television food advertising on eating behavior
    • Harris JL, Bargh JA, Brownell KD. Priming effects of television food advertising on eating behavior. Health Psychol. 2009;28(4): 404-413.
    • (2009) Health Psychol , vol.28 , Issue.4 , pp. 404-413
    • Harris, J.L.1    Bargh, J.A.2    Brownell, K.D.3
  • 10
    • 33745073884 scopus 로고    scopus 로고
    • Food marketing and childhood obesity - A matter of policy
    • DOI 10.1056/NEJMp068014
    • Nestle M. Food marketing and childhood obesity-a matter of policy. N Engl J Med. 2006;354(24):2527-2529. (Pubitemid 43882348)
    • (2006) New England Journal of Medicine , vol.354 , Issue.24 , pp. 2527-2529
    • Nestle, M.1
  • 11
    • 84887039095 scopus 로고    scopus 로고
    • Washington, DC: Federal Trade Commission, July 2008. Available at:, Accessed February 4, 2010
    • Federal Trade Commission. Perspectives on marketing, self-regulation, and childhood obesity. Washington, DC: Federal Trade Commission, July 2008. Available at: www.ftc.gov/os/2008/07/P064504foodmktingreport.pdfAccessed February 4, 2010.
    • Perspectives on Marketing, Self-regulation, and Childhood Obesity
  • 12
    • 84887086410 scopus 로고    scopus 로고
    • March 7, Available at, Accessed June 1, 2012
    • Isadore C. Peyton Manning to remain endorsement star. CNNMoney. March 7, 2012. Available at: http://money.cnn.com/2012/03/07/news/companies/peyton- manning-endorsements/index.htm. Accessed June 1, 2012.
    • (2012) Peyton Manning to Remain Endorsement Star
    • Isadore, C.1
  • 13
    • 84887121640 scopus 로고    scopus 로고
    • January 12, Available at, Accessed June 1, 2012
    • CNNMoney. McDonald's cuts ties to Kobe. January 12, 2004. Available at: http://money.cnn.com/2004/01/19/news/companies/kobe-mcdonalds/index.htm Accessed June 1, 2012.
    • (2004) McDonald's Cuts Ties to Kobe
  • 14
    • 84887103012 scopus 로고    scopus 로고
    • February 23, Available at, Accessed June 1, 2012
    • ESPN.com. Bubbilicious deal reportedly worth $5 million. February 23, 2004. Available at: http://sports.espn.go.com/espn/sportsbusiness/news/ story?id=1741863 Accessed June 1, 2012.
    • (2004) Bubbilicious Deal Reportedly worth $5 Million
  • 15
    • 84887078228 scopus 로고    scopus 로고
    • Available at, Accessed June 1, 2012
    • Andrew Adam Newman. New York Times. A minty chewing gum named for a snowboarder. 2011. Available at: www.nytimes.com/2011/09/19/business/media/a- mintychewing-gum-is-named-for-shaun-white.html Accessed June 1, 2012.
    • (2011) A Minty Chewing Gum Named for a Snowboarder
    • Newman, A.A.1
  • 16
    • 0039017931 scopus 로고
    • Celebrity and non-celebrity advertising in a two-sided context
    • Kamins M. Celebrity and non-celebrity advertising in a two-sided context. J Advert Res. 1989;29(3):34-42.
    • (1989) J Advert Res , vol.29 , Issue.3 , pp. 34-42
    • Kamins, M.1
  • 17
    • 84900583330 scopus 로고
    • Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness
    • Ohanian R. Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. J Advert. 1990;19:(3)39-52.
    • (1990) J Advert , vol.19 , Issue.3 , pp. 39-52
    • Ohanian, R.1
  • 18
    • 0010333094 scopus 로고    scopus 로고
    • Endorsers in advertising: The case of negative celebrity information
    • Till BD, Shimp TA. Endorsers in advertising: The case of negative celebrity information. J Advert. 1998;27(1):67-82.
    • (1998) J Advert , vol.27 , Issue.1 , pp. 67-82
    • Till, B.D.1    Shimp, T.A.2
  • 19
    • 79956129461 scopus 로고    scopus 로고
    • Parent's responses to nutrient claims and sports celebrity endorsements on energy-dense and nutrientpoor foods: An experimental study
    • Dixon H, Scully M, Wakefield M, Kelly B, Chapman K, Donovan R. Parent's responses to nutrient claims and sports celebrity endorsements on energy-dense and nutrientpoor foods: An experimental study. Public Health Nutr. 2011;14(6):1071-1079.
    • (2011) Public Health Nutr , vol.14 , Issue.6 , pp. 1071-1079
    • Dixon, H.1    Scully, M.2    Wakefield, M.3    Kelly, B.4    Chapman, K.5    Donovan, R.6
  • 20
    • 84887070913 scopus 로고    scopus 로고
    • February, Available at, Accessed June 1, 2012
    • The Nielsen Company. Super Bowl XLV most viewed telecast in U.S. broadcast history. February 2011. Available at: http://blog.nielsen.com/ nielsenwire/media-entertainment/super-bowl-xlv-most-viewed-telecast-inbroadcast- history/Accessed June 1, 2012.
    • (2011) Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History
  • 21
    • 84887076612 scopus 로고    scopus 로고
    • Bloomberg Businessweek, Available at, Accessed May 1, 2012
    • Bloomberg Businessweek . Power 100 2010. Available at: http://images.businessweek.com/ss/10/01/0126-power-100/1.htm. Accessed May 1, 2012.
    • Power 100 2010
  • 22
    • 84954997500 scopus 로고
    • Commercial sponsorship
    • Meenaghan J. Commercial sponsorship. Eur J Mark. 1983;17(7):5-71.
    • (1983) Eur J Mark , vol.17 , Issue.7 , pp. 5-71
    • Meenaghan, J.1
  • 25
    • 33947430472 scopus 로고    scopus 로고
    • Testing nutrient profile models using data from a survey of nutrition professionals
    • DOI 10.1017/S1368980007666671, PII S1368980007666671
    • Scarborough P, Boxer A, Rayner M, Stockley L. Testing nutrient profile models using data from a survey of nutrition professionals. Public Health Nutr. 2007;10(4):337-345. (Pubitemid 46456864)
    • (2007) Public Health Nutrition , vol.10 , Issue.4 , pp. 337-345
    • Scarborough, P.1    Boxer, A.2    Rayner, M.3    Stockley, L.4
  • 26
    • 63849112899 scopus 로고    scopus 로고
    • Defining and labelling 'healthy' and 'unhealthy' food
    • Lobstein T, Davies S. Defining and labelling 'healthy' and 'unhealthy' food. Public Health Nutr. 2009;12(3):331-340.
    • (2009) Public Health Nutr , vol.12 , Issue.3 , pp. 331-340
    • Lobstein, T.1    Davies, S.2
  • 27
    • 61849127331 scopus 로고    scopus 로고
    • The perils of ignoring history: Big Tobacco played dirty and millions died
    • Brownell KD, Warner KE. The perils of ignoring history: Big Tobacco played dirty and millions died. How similar is Big Food? Milbank Q. 2009;87(1):259-294.
    • (2009) How Similar is Big Food? Milbank Q , vol.87 , Issue.1 , pp. 259-294
    • Brownell, K.D.1    Warner, K.E.2
  • 28
    • 15044365119 scopus 로고    scopus 로고
    • Tobacco in sport: An endless addiction?
    • DOI 10.1136/tc.2004.010728
    • Blum A. Tobacco in sport: An endless addiction? Tob Control. 2005;14(1):1-2. (Pubitemid 40380065)
    • (2005) Tobacco Control , vol.14 , Issue.1 , pp. 1-2
    • Blum, A.1
  • 29
    • 84887062514 scopus 로고    scopus 로고
    • China grabs cut of star athlete Liu Xiang's gold
    • June 22, Available at:, Accessed May 1, 2012
    • Sheridan M. China grabs cut of star athlete Liu Xiang's gold. The Sunday Times, June 22, 2008. Available at: www.timesonline.co.uk/tol/sport/olympics/ article4187560.ece Accessed May 1, 2012.
    • (2008) The Sunday Times
    • Sheridan, M.1
  • 30
    • 84887077894 scopus 로고    scopus 로고
    • July 5, Available at:, Accessed April 13, 2013
    • Phillips J. The movement to ban McDonald's, Coca-Cola from the Olympics. Time: Business & Money. July 5, 2012. Available at: http://business.time. com/2012/07/05/olympics-2012-the-move-to-ban-mcdonaldscoca-cola-from-the-london- games/Accessed April 13, 2013.
    • (2012) The Movement to Ban McDonald's, Coca-Cola from the Olympics
    • Phillips, J.1
  • 31
    • 84887098680 scopus 로고    scopus 로고
    • The Associated Press. May 5, Available at:, Accessed April 13, 2013
    • The Associated Press. McDonald's criticized as Olympic sponsor: Docs say ads may worsen obesity epidemic. May 5, 2012. Available at: www.nydailynews.com/ life-style/health/ukdoctors-criticize-mcdonald-olympic-sponsorshipads-worsen- obesity-epidemic-article-1.1071819. Accessed April 13, 2013.
    • (2012) McDonald's Criticized as Olympic Sponsor: Docs Say Ads May Worsen Obesity Epidemic
  • 32
    • 84887106293 scopus 로고    scopus 로고
    • May 4, Available at, Accessed April 13, 2013
    • CBS News. Doctors slam McDonald's sponsorship of Olympics. May 4, 2012. Available at: www.cbsnews.com/8301-504763-162-57425103-10391704/doctors-slam- mcdonaldssponsorship-of-london-olympics/Accessed April 13, 2013.
    • (2012) Doctors Slam McDonald's Sponsorship of Olympics
  • 33
    • 84887034517 scopus 로고    scopus 로고
    • Available at, Accessed June 1, 2012
    • AdScope. Kantar Media. 2012. Available at: http://kantarmediana.com/ intelligence/products/adscope Accessed June 1, 2012.
    • (2012) AdScope


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.