Use a rabbit or a rhino to sell a carrot? the effect of character-product congruence on children's liking of healthy foods

Journal of Health Communication

Volumn 17, Issue 9, 2012, Pages 1068-1080

  De Droog, Simone M ^a   Buijzen, Moniek ^a   Valkenburg, Patti M ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CARROT; CHILD; FEMALE; FOOD PREFERENCE; HUMAN; MALE; PRESCHOOL CHILD; PSYCHOLOGICAL ASPECT; RECOGNITION; SOCIAL MARKETING;

CHILD; CHILD, PRESCHOOL; DAUCUS CAROTA; FEMALE; FOOD PREFERENCES; HUMANS; MALE; RECOGNITION (PSYCHOLOGY); SOCIAL MARKETING;

EID: 84867824658     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2011.650833     Document Type: Article

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