Endorsing children's appetite for healthy foods: Celebrity versus non-celebrity spokes-characters

Communications

Volumn 37, Issue 4, 2012, Pages 371-391

  Smits, Tim ^a   Vandebosch, Heidi ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

(Non )celebrity; (Un)healthy; Children; Food promotion; Spokes characters

Indexed keywords

EID: 84870323305     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/commun-2012-0021     Document Type: Article

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