Packaging of healthy and unhealthy food products for children and parents: The relative influence of licensed characters and brand names

Journal of Consumer Behaviour

Volumn 9, Issue 5, 2010, Pages 393-402

  Levin, Aron M ^a   Levin, Irwin P ^b  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649476612     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.326     Document Type: Article

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