메뉴 건너뛰기




Volumn 36, Issue 4, 2019, Pages 441-448

A content analysis of organic product package designs

Author keywords

Content analysis; Organic label; Organic products; Package design

Indexed keywords


EID: 85066865506     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-06-2018-2720     Document Type: Article
Times cited : (24)

References (39)
  • 1
    • 33645533653 scopus 로고    scopus 로고
    • Consumer perceptions of product packaging
    • Ampuero, O. and Vila, N. (2006), “Consumer perceptions of product packaging”, Journal of Consumer Marketing, Vol. 23 No. 2, pp. 100-112.
    • (2006) Journal of Consumer Marketing , vol.23 , Issue.2 , pp. 100-112
    • Ampuero, O.1    Vila, N.2
  • 2
    • 84877670666 scopus 로고    scopus 로고
    • The effects of organic labels on global, local, and private brands: more hype than substance?
    • Bauer, H.H., Heinrich, D. and Schäfer, D.B. (2012), “The effects of organic labels on global, local, and private brands: more hype than substance?”, Journal of Business Research, Vol. 66 No. 8, pp. 1035-1043.
    • (2012) Journal of Business Research , vol.66 , Issue.8 , pp. 1035-1043
    • Bauer, H.H.1    Heinrich, D.2    Schäfer, D.B.3
  • 3
    • 33749286599 scopus 로고
    • Seeking the ideal form: product design and consumer response
    • Bloch, P.J. (1995), “Seeking the ideal form: product design and consumer response”, Journal of Marketing Theory and Practice, Vol. 59, pp. 16-30.
    • (1995) Journal of Marketing Theory and Practice , vol.59 , pp. 16-30
    • Bloch, P.J.1
  • 4
    • 84897600011 scopus 로고    scopus 로고
    • Health-related ad information and health motivation effects on product evaluations
    • Chrysochou, P. and Grunert, K.G. (2014), “Health-related ad information and health motivation effects on product evaluations”, Journal of Business Research, Vol. 67 No. 6, pp. 1209-1217.
    • (2014) Journal of Business Research , vol.67 , Issue.6 , pp. 1209-1217
    • Chrysochou, P.1    Grunert, K.G.2
  • 5
    • 74849129005 scopus 로고    scopus 로고
    • Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
    • Clement, J. (2007), “Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design”, Journal of Marketing Management, Vol. 23 Nos 9/10, pp. 917-928.
    • (2007) Journal of Marketing Management , vol.23 , Issue.9-10 , pp. 917-928
    • Clement, J.1
  • 6
    • 49249095889 scopus 로고    scopus 로고
    • Marketing fun foods: a profile and analysis of supermarket food messages targeted at children
    • Elliott, C. (2008), “Marketing fun foods: a profile and analysis of supermarket food messages targeted at children”, Canadian Public Policy/Analyse de Politiques, Vol. 34 No. 2, pp. 259-273.
    • (2008) Canadian Public Policy/Analyse de Politiques , vol.34 , Issue.2 , pp. 259-273
    • Elliott, C.1
  • 7
    • 0043199412 scopus 로고    scopus 로고
    • Most advanced, yet acceptable: typicality and novelty as joint predictors of aesthetic preference in industrial design
    • Hekkert, P., Snelders, D. and Wieringen, P. (2003), “Most advanced, yet acceptable: typicality and novelty as joint predictors of aesthetic preference in industrial design”, British Journal of Psychology, Vol. 94 No. 1, pp. 111-124.
    • (2003) British Journal of Psychology , vol.94 , Issue.1 , pp. 111-124
    • Hekkert, P.1    Snelders, D.2    Wieringen, P.3
  • 8
    • 84856070543 scopus 로고    scopus 로고
    • Product labelling in the market for organic food: consumer preferences and willingness-to-pay for different organic certification logos
    • Janssen, M. and Hamm, U. (2012), “Product labelling in the market for organic food: consumer preferences and willingness-to-pay for different organic certification logos”, Food Quality and Preference, Vol. 25 No. 1, pp. 9-22.
    • (2012) Food Quality and Preference , vol.25 , Issue.1 , pp. 9-22
    • Janssen, M.1    Hamm, U.2
  • 9
    • 84963983856 scopus 로고    scopus 로고
    • Healthy by design, but only when in focus: communicating non-verbal health cues through symbolic meaning in packaging
    • Karnal, N., Machiels, C.J.A., Orth, U.R. and Mai, R. (2016), “Healthy by design, but only when in focus: communicating non-verbal health cues through symbolic meaning in packaging”, Food Quality and Preference, Vol. 52, pp. 106-119.
    • (2016) Food Quality and Preference , vol.52 , pp. 106-119
    • Karnal, N.1    Machiels, C.J.A.2    Orth, U.R.3    Mai, R.4
  • 10
    • 0002934032 scopus 로고
    • Content analysis in consumer research
    • Kassarjian, H.H. (1977), “Content analysis in consumer research”, Journal of Consumer Research, Vol. 4 No. 1, pp. 8-18.
    • (1977) Journal of Consumer Research , vol.4 , Issue.1 , pp. 8-18
    • Kassarjian, H.H.1
  • 13
    • 0000881830 scopus 로고
    • Content-analysis research: an examination of applications with directives for improving research reliability and objectivity
    • Kolbe, R.H. and Burnett, M.S. (1991), “Content-analysis research: an examination of applications with directives for improving research reliability and objectivity”, Journal of Consumer Research, Vol. 18 No. 2, pp. 243-250.
    • (1991) Journal of Consumer Research , vol.18 , Issue.2 , pp. 243-250
    • Kolbe, R.H.1    Burnett, M.S.2
  • 14
    • 84857453859 scopus 로고    scopus 로고
    • Why might organic labels fail to influence consumer choices? Marginal labelling and brand equity effects
    • Larceneux, F., Benoit-Moreau, F. and Renaudin, V. (2012), “Why might organic labels fail to influence consumer choices? Marginal labelling and brand equity effects”, Journal of Consumer Policy, Vol. 35 No. 1, pp. 85-104.
    • (2012) Journal of Consumer Policy , vol.35 , Issue.1 , pp. 85-104
    • Larceneux, F.1    Benoit-Moreau, F.2    Renaudin, V.3
  • 15
    • 84874702966 scopus 로고    scopus 로고
    • You taste what you see: do organic labels bias taste perceptions?
    • Lee, W.-C.J., Shimizu, M., Kniffin, K.M. and Wansink, B. (2013), “You taste what you see: do organic labels bias taste perceptions?”, Food Quality and Preference, Vol. 29 No. 1, pp. 33-39.
    • (2013) Food Quality and Preference , vol.29 , Issue.1 , pp. 33-39
    • Lee, W.-C.J.1    Shimizu, M.2    Kniffin, K.M.3    Wansink, B.4
  • 16
    • 84921966011 scopus 로고    scopus 로고
    • Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion
    • Liao, L.X., Corsi, A.M., Chrysochou, P. and Lockshin, L. (2015), “Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion”, Food Quality and Preference, Vol. 42, pp. 48-55.
    • (2015) Food Quality and Preference , vol.42 , pp. 48-55
    • Liao, L.X.1    Corsi, A.M.2    Chrysochou, P.3    Lockshin, L.4
  • 17
    • 62249165894 scopus 로고    scopus 로고
    • Package design as a communications vehicle in cross-cultural values shopping
    • Limon, Y., Kahle, L.R. and Orth, U.R. (2009), “Package design as a communications vehicle in cross-cultural values shopping”, Journal of International Marketing, Vol. 17 No. 1, pp. 30-57.
    • (2009) Journal of International Marketing , vol.17 , Issue.1 , pp. 30-57
    • Limon, Y.1    Kahle, L.R.2    Orth, U.R.3
  • 18
    • 84942794778 scopus 로고    scopus 로고
    • Consumer reactions to sustainable packaging: the interplay of visual appearance, verbal claim and environmental concern
    • Magnier, L. and Schoormans, J. (2015), “Consumer reactions to sustainable packaging: the interplay of visual appearance, verbal claim and environmental concern”, Journal of Environmental Psychology, Vol. 44, pp. 53-62.
    • (2015) Journal of Environmental Psychology , vol.44 , pp. 53-62
    • Magnier, L.1    Schoormans, J.2
  • 19
    • 84901315499 scopus 로고    scopus 로고
    • The role of price as a product attribute in the organic food context: an exploration based on actual purchase data
    • Marian, L., Chrysochou, P., Krystallis, A. and Thøgersen, J. (2014), “The role of price as a product attribute in the organic food context: an exploration based on actual purchase data”, Food Quality and Preference, Vol. 37, pp. 52-60.
    • (2014) Food Quality and Preference , vol.37 , pp. 52-60
    • Marian, L.1    Chrysochou, P.2    Krystallis, A.3    Thøgersen, J.4
  • 20
    • 79952814756 scopus 로고    scopus 로고
    • What drives household choice of organic products in grocery stores?
    • Ngobo, P.V. (2011), “What drives household choice of organic products in grocery stores?”, Journal of Retailing, Vol. 87 No. 1, pp. 90-100.
    • (2011) Journal of Retailing , vol.87 , Issue.1 , pp. 90-100
    • Ngobo, P.V.1
  • 21
    • 44149094590 scopus 로고    scopus 로고
    • Holistic package design and consumer brand impressions
    • Orth, U.R. and Malkewitz, K. (2008), “Holistic package design and consumer brand impressions”, Journal of Marketing, Vol. 72 No. 3, pp. 64-81.
    • (2008) Journal of Marketing , vol.72 , Issue.3 , pp. 64-81
    • Orth, U.R.1    Malkewitz, K.2
  • 22
    • 84986082125 scopus 로고    scopus 로고
    • The verbal and visual components of package design
    • Rettie, R. and Brewer, C. (2000), “The verbal and visual components of package design”, Journal of Product and Brand Management, Vol. 9 No. 1, pp. 56-70.
    • (2000) Journal of Product and Brand Management , vol.9 , Issue.1 , pp. 56-70
    • Rettie, R.1    Brewer, C.2
  • 23
    • 84885700824 scopus 로고    scopus 로고
    • Consumers’ perception of organic product characteristics: a review
    • Schleenbecker, R. and Hamm, U. (2013), “Consumers’ perception of organic product characteristics: a review”, Appetite, Vol. 71, pp. 420-429.
    • (2013) Appetite , vol.71 , pp. 420-429
    • Schleenbecker, R.1    Hamm, U.2
  • 24
    • 85014628024 scopus 로고    scopus 로고
    • Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims
    • Seo, J.Y. and Scammon, D.L. (2017), “Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims”, Marketing Letters, Vol. 28 No. 3, pp. 357-369.
    • (2017) Marketing Letters , vol.28 , Issue.3 , pp. 357-369
    • Seo, J.Y.1    Scammon, D.L.2
  • 25
    • 84986131187 scopus 로고    scopus 로고
    • Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure
    • Silayoi, P. and Speece, M. (2004), “Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure”, British Food Journal, Vol. 106 No. 8, pp. 607-628.
    • (2004) British Food Journal , vol.106 , Issue.8 , pp. 607-628
    • Silayoi, P.1    Speece, M.2
  • 26
    • 35548960938 scopus 로고    scopus 로고
    • The importance of packaging attributes: a conjoint analysis approach
    • Silayoi, P. and Speece, M. (2007), “The importance of packaging attributes: a conjoint analysis approach”, European Journal of Marketing, Vol. 41 Nos 11/12, pp. 1495-1517.
    • (2007) European Journal of Marketing , vol.41 , Issue.11-12 , pp. 1495-1517
    • Silayoi, P.1    Speece, M.2
  • 27
    • 19744375610 scopus 로고    scopus 로고
    • The communicative power of product packaging: creating brand identity via lived and mediated experience
    • Underwood, R.L. (2003), “The communicative power of product packaging: creating brand identity via lived and mediated experience”, Journal of Marketing Theory and Practice, Vol. 11 No. 1, pp. 62-76.
    • (2003) Journal of Marketing Theory and Practice , vol.11 , Issue.1 , pp. 62-76
    • Underwood, R.L.1
  • 28
    • 19744378865 scopus 로고    scopus 로고
    • Packaging as brand communication: effects of product pictures on consumer responses to the package and brand
    • Underwood, R.L. and Klein, N.M. (2002), “Packaging as brand communication: effects of product pictures on consumer responses to the package and brand”, Journal of Marketing Theory and Practice, Vol. 10 No. 4, pp. 58-68.
    • (2002) Journal of Marketing Theory and Practice , vol.10 , Issue.4 , pp. 58-68
    • Underwood, R.L.1    Klein, N.M.2
  • 30
    • 0030248370 scopus 로고    scopus 로고
    • Environmental assessment of packaging: the consumer point of view
    • Van Dam, Y.K. (1996), “Environmental assessment of packaging: the consumer point of view”, Environmental Management, Vol. 20 No. 5, pp. 607-614.
    • (1996) Environmental Management , vol.20 , Issue.5 , pp. 607-614
    • Van Dam, Y.K.1
  • 31
    • 80052554887 scopus 로고    scopus 로고
    • Willingness to pay for organic products: differences between virtue and vice foods
    • Van Doorn, J. and Verhoef, P.C. (2011), “Willingness to pay for organic products: differences between virtue and vice foods”, International Journal of Research in Marketing, Vol. 28 No. 3, pp. 167-180.
    • (2011) International Journal of Research in Marketing , vol.28 , Issue.3 , pp. 167-180
    • Van Doorn, J.1    Verhoef, P.C.2
  • 32
    • 84939255059 scopus 로고    scopus 로고
    • Drivers of and barriers to organic purchase behavior
    • Van Doorn, J. and Verhoef, P.C. (2015), “Drivers of and barriers to organic purchase behavior”, Journal of Retailing, Vol. 91 No. 3, pp. 436-450.
    • (2015) Journal of Retailing , vol.91 , Issue.3 , pp. 436-450
    • Van Doorn, J.1    Verhoef, P.C.2
  • 33
    • 84898794611 scopus 로고    scopus 로고
    • Product packaging metaphors: effects of ambiguity and explanatory information on consumer appreciation and brand perception
    • Van Rompay, T.J.L. and Veltkamp, M. (2014), “Product packaging metaphors: effects of ambiguity and explanatory information on consumer appreciation and brand perception”, Psychology & Marketing, Vol. 31, pp. 404-415.
    • (2014) Psychology & Marketing , vol.31 , pp. 404-415
    • Van Rompay, T.J.L.1    Veltkamp, M.2
  • 34
    • 0032346787 scopus 로고    scopus 로고
    • The influence of Unity and prototypicality on aesthetic responses to new product designs
    • Veryzer, R.W. and Hutchison, J.W. (1998), “The influence of Unity and prototypicality on aesthetic responses to new product designs”, Journal of Consumer Research, Vol. 24, pp. 374-393.
    • (1998) Journal of Consumer Research , vol.24 , pp. 374-393
    • Veryzer, R.W.1    Hutchison, J.W.2
  • 36
    • 84863465674 scopus 로고    scopus 로고
    • The design of consumer packaging: effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments
    • Westerman, S.J., Sutherland, E.J., Gardner, P.H., Baig, N., Critchley, C., Hickey, C., Mehigan, S., Solway, A. and Zervos, Z. (2013), “The design of consumer packaging: effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments”, Food Quality and Preference, Vol. 27 No. 1, pp. 8-17.
    • (2013) Food Quality and Preference , vol.27 , Issue.1 , pp. 8-17
    • Westerman, S.J.1    Sutherland, E.J.2    Gardner, P.H.3    Baig, N.4    Critchley, C.5    Hickey, C.6    Mehigan, S.7    Solway, A.8    Zervos, Z.9
  • 37
    • 85004771089 scopus 로고
    • The effects of categorization and prototypicality on aesthetic choice in a furniture selection task
    • Whitfield, T.W. and Slatter, P.E. (1979), “The effects of categorization and prototypicality on aesthetic choice in a furniture selection task”, British Journal of Psychology, Vol. 70 No. 1, pp. 65-75.
    • (1979) British Journal of Psychology , vol.70 , Issue.1 , pp. 65-75
    • Whitfield, T.W.1    Slatter, P.E.2
  • 39
    • 33748676674 scopus 로고    scopus 로고
    • Prototypes are attractive because they are easy on the mind
    • Winkielman, P., Halberstadt, J., Fazendeiro, T. and Catty, S. (2006), “Prototypes are attractive because they are easy on the mind”, Psychological Science, Vol. 17 No. 9, pp. 799-806.
    • (2006) Psychological Science , vol.17 , Issue.9 , pp. 799-806
    • Winkielman, P.1    Halberstadt, J.2    Fazendeiro, T.3    Catty, S.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.