Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Journal of Consumer Policy

Volumn 35, Issue 1, 2012, Pages 85-104

  Larceneux, Fabrice ^a   Benoit Moreau, Florence ^a   Renaudin, Valérie ^a  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

Brand equity; Cobranding; Label equity; Organic label; Perceived quality

Indexed keywords

EID: 84857453859     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-011-9186-1     Document Type: Article

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