Exploring consumers' product-specific colour meanings

Qualitative Market Research

Volumn 13, Issue 3, 2010, Pages 287-308

  Kauppinen Räisänen, Hannele ^a   Luomala, Harri T ^b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF VAASA   (Finland)

Author keywords

Colour; Marketing communications; Packaging

Indexed keywords

EID: 77953575547     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751011053644     Document Type: Article

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