Dual-channel competition: The impact of pricing strategies, sales effort and market share

International Journal of Management Science and Engineering Management

Volumn 11, Issue 4, 2016, Pages 203-212

  Giri, B C ^a   Roy, B ^a  

^a JADAVPUR UNIVERSITY   (India)

Author keywords

Channel competition; Dual channel; Multiple retailers; Sales effort

Indexed keywords

EID: 85015697517     PISSN: 17509653     EISSN: 17509661     Source Type: Journal    
DOI: 10.1080/17509653.2015.1055342     Document Type: Article

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