Forms of competition and outcomes in dual distribution channels: The distributor’s perspective

Marketing Science

Volumn 34, Issue 1, 2015, Pages 160-175

  Vinhas, Alberto Sa ^a   Heide, Jan B ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Channel outcomes; Concurrent channels; Distributors; Dual distribution; Forms of competition; Opportunism

Indexed keywords

EID: 84921835427     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2014.0880     Document Type: Article

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