Pricing games of mixed conventional and e-commerce distribution channels

Computers and Industrial Engineering

Volumn 64, Issue 1, 2013, Pages 122-132

  Lu, Qihui ^a   Liu, Nan ^b  

^a ZHEJIANG GONGSHANG UNIVERSITY   (China)

^b ZHEJIANG UNIVERSITY   (China)

Author keywords

Dual channels; E commerce; Game theory; Multi channel marketing; Pricing; Supply chain management

Indexed keywords

COMMERCE; EFFICIENCY; ELECTRONIC COMMERCE; GAME THEORY; PROFITABILITY; SALES; SUPPLY CHAIN MANAGEMENT;

CUSTOMER ACCEPTANCE; DIFFERENTIAL PRICING; DISTRIBUTION CHANNEL; DISTRIBUTION SYSTEMS; DUAL CHANNEL; DUAL CHANNEL DISTRIBUTIONS; MULTI CHANNEL; STACKELBERG GAMES;

COSTS;

EID: 84869130403     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2012.09.018     Document Type: Article

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