Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain

Journal of Business Research

Volumn 64, Issue 4, 2011, Pages 377-384

  Yan, Ruiliang ^a   Pei, Zhi ^a  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

Author keywords

Asymmetric information; Game theory; Information sharing; Online marketing; Retailing; Supply chain management

Indexed keywords

EID: 78751575691     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.11.006     Document Type: Article

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