Channel selection and pricing in the presence of retail-captive consumers

International Journal of Production Economics

Volumn 125, Issue 1, 2010, Pages 84-95

  Khouja, Moutaz ^a   Park, Sungjune ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b George)   (United States)

Author keywords

E commerce; Multi channel distribution; Pricing; Vertically integrated supply chains

Indexed keywords

CHANNEL SELECTION; CONSUMER SEGMENTS; CRITICAL FACTORS; DIFFERENT DISTRIBUTIONS; DIRECT CHANNEL; E-COMMERCE; IN-CHANNELS; INTEGRATED SUPPLY CHAIN; MULTI-CHANNEL; PRICE SETTING; RETAIL CHANNEL; VARIABLE COSTS;

COST ACCOUNTING; COSTS; ELECTRONIC COMMERCE; SALES; SUPPLY CHAIN MANAGEMENT;

SUPPLY CHAINS;

EID: 77949571448     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.01.005     Document Type: Article

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