Examining the impact of market-based strategy paradigms on marketing strategy

Journal of Strategic Marketing

Volumn 6, Issue 3, 1998, Pages 197-208

  Cravens, David W ^a  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Market based paradigms; Marketing strategy; Organizational change

Indexed keywords

EID: 34547098943     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346621     Document Type: Article

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