Evaluating implications for new media and information technologies

Journal of Consumer Marketing

Volumn 18, Issue 2, 2001, Pages 121-131

  Henry, Paul ^a  

^a OgilvyOne   (United States)

Author keywords

Advertising; Consumer behaviour; Decision making; Information technology; Internet

Indexed keywords

EID: 0039739782     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760110385992     Document Type: Article

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