The skeptical green consumer revisited: Testing the relationship between green consumerism and skepticism toward advertising

Journal of Advertising

Volumn 43, Issue 2, 2014, Pages 115-127

  Matthes, Jörg ^a   Wonneberger, Anke ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84899483038     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.834804     Document Type: Article

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