Green product purchase intention: impact of green brands, attitude, and knowledge

British Food Journal

Volumn 118, Issue 12, 2016, Pages 2893-2910

  Mohd Suki, Norazah ^a  

^a UNIVERSITI MALAYSIA SABAH   (Malaysia)

Author keywords

Attitude towards green brand; Green brand knowledge; Green brand positioning; Green products purchase intention; Partial least squares (PLS)

Indexed keywords

EID: 84994474521     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-06-2016-0295     Document Type: Article

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