How national cultural values affect pro-environmental consumer behavior

International Marketing Review

Volumn 29, Issue 6, 2012, Pages 623-646

  Soyez, Katja ^a  

^a DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Anthropocentric value orientation; Australia; Canada; Consumer behaviour; Ecocentric value orientation; Germany; In group collectivism; National cultural values; Pro environmental value orientation; Russia; Theory of planned behaviour; United States of America

Indexed keywords

EID: 84867757637     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331211277973     Document Type: Article

References (70)

1. Adlwarth, W. (1983), Formen und Bestimmungsgründe prestigegeleiteten Konsumentenverhaltens, Florentz, München.
2. Ajzen, I. (1991), "The theory of planned behaviour" in Organisational Behaviour and Human Decision Processes, Vol. 50, No. 2, pp. 179-211.
3. Anderson, J.C. and Gerbing, D.W. (1988), "Structural equation modeling in practice: a review and recommended two-step approach" in Psychological Bulletin, Vol. 103, No. 3, pp. 411-23.
4. Bagozzi, R.P. and Yi, Y. (1988), "On the evaluation of structural equation models" in Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74-94.
5. Bamberg, S. and Möser, G. (2007), "Twenty years after Hines, Hungerford, and Tomera: a new meta-analysis of psycho-social determinants of pro-environmental behaviour" in Journal of Environmental Psychology, Vol. 27, No. 1, pp. 14-25.
6. Bell, D. (1973), The Coming of Postindustrial Society, Basic Books, New York, NY.
7. Bond, M.H. (1996), "Chinese values" in Michael, H. (Ed.), The Handbook of Chinese Psychology, Oxford University Press, Hong Kong, pp. 208-22.
8. Brislin, R.W. (1970), "Back-translation for cross-cultural research" in Journal of Cross-Cultural Psychology, Vol. 1, No. 3, pp. 185-216.
9. Byrne, B.M., Shavelson, R.J. and Muthén, B. (1989), "Testing for the equivalence of factor covariance and mean structures: the issue of partial measurement invariance" in Psychological Bulletin, Vol. 105, No. 3, pp. 456-66.
10. Chelminski, P. and Coulter, R.A. (2007), "The effects of cultural individualism and self-confidence on propensity to voice: from theory to measurement practice" in Journal of International Marketing, Vol. 15, No. 4, pp. 94-118.
11. Crowne, D.P. and Marlowe, D. (1960), "A new scale of social desirability independent of psychopathology" in Journal of Consulting Psychology, Vol. 24, No. 4, pp. 349-54.
12. de Groot, J.I.M. and Steg, L. (2007), "Value orientations and environmental beliefs in five countries: validity of an instrument to measure egoistic, altruistic and biospheric value orientation" in Journal of Cross-Cultural Psychology, Vol. 38, No. 3, pp. 318-32.
13. Deng, J., Walker, G.J. and Swinnerton, G. (2006), "A comparison of environmental values and attitudes between Chinese in Canada and Anglo-Canadians" in Environment and Behavior, Vol. 38, No. 1, pp. 22-47.
14. Den Hartog, D.N. (2004), "Assertiveness" in House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W. and Gupta, V. (Eds.), Culture, Leadership, and Organizations: The Globe Study of 62 Societies, SAGE Publications Ltd, Thousand Oaks, CA, pp. 395-436.
15. Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C. and Vandenbergh, M.P. (2009), "Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions" in Vol. 106, No. 44, pp. 8452-56, Proceedings of the National Academy of Sciences.
16. Dunlap, R.E. and van Liere, K.D. (1978), "The new ecological paradigm: a proposed measuring instrument and preliminary results" in Journal of Environmental Education, Vol. 9, No. 3, pp. 10-19.
17. Dunlap, R.E., Grieneeks, J.K. and Rokeach, M. (1983), "Human values and pro-environmental behavior" in Conn, W.D. (Ed.), Energy and Material Resources: Attitudes, Values, and Public Policy, Westview, Boulder, CO, pp. 145-68.
18. Dwyer, S., Mesak, H. and Hsu, M. (2005), "An exploratory examination of the influence of national culture on cross-national product diffusion" in Journal of International Marketing, Vol. 13, No. 2, pp. 21-7.
19. Engelen, A. and Brettel, M. (2011), "Assessing cross-cultural marketing theory and research" in Journal of Business Research, Vol. 64, No. 5, pp. 516-23.
20. Feather, N.T. (1994), "Values and national identification: Australian evidence" in Australian Journal of Psychology, Vol. 46, No. 1, pp. 35-40.
21. Festinger, L. (1954), "A theory of social comparison processes" in Human Relations, Vol. 7, No. 2, pp. 117-40.
22. Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
23. Garcia, R. and Kandemir, D. (2006), "An illustration of modelling moderating variables in cross-national studies" in International Marketing Review, Vol. 23, No. 4, pp. 371-89.
24. Gelfand, M.J., Bhawuk, D.P.S., Nishii, L.H. and Bechtold, D.J. (2004), "Individualism and collectivism" in House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W. and Gupta, V. (Eds.), Culture, Leadership, and Organizations: The Globe Study of 62 Societies, SAGE Publications Ltd, Thousand Oaks, CA, pp. 437-512.
25. Gelissen, J. (2007), "Explaining popular support for environmental protection: a multilevel analysis of 50 nations" in Environment and Behavior, Vol. 39, No. 3, pp. 392-415.
26. Goldberg, L.R. (1990), "An alternative 'description of personality': the big five factor structure" in Journal of Personality and Social Psychology, Vol. 59, No. 6, pp. 1216-29.
27. Gregory, G.D and Leo, M.D. (2003), "Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption" in Journal of Applied Social Psychology, Vol. 33, No. 6, pp. 1261-96.
28. Grunert, S. and Juhl, H.J. (1995), "Values, environmental attitudes, and buying of organic foods" in Journal of Economic Psychology, Vol. 16, No. 1, pp. 39-62.
29. Hatzithomas, L., Zotos, Y. and Boutsouki, C. (2011), "Humor and cultural values in print advertising: a cross-cultural study" in International Marketing Review, Vol. 28, No. 1, pp. 57-80.
30. Hofstede, G. (2001), Culture's Consequences, Sage Publications, Newbury Park, CA, London and New Delhi, 2nd ed.
31. Hofstede, G. (2006), "What did GLOBE really measure? Researchers' minds versus respondents' minds" in Journal of International Business Studies, Vol. 37, No. 6, pp. 882-96.
32. Homer, P.M. and Kahle, L.R. (1988), "A structural equation test of the value-attitude-behavior hierarchy" in Journal of Personality and Social Psychology, Vol. 54, No. 9, pp. 638-46.
33. House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W. and Gupta, V. (2004), Culture, Leadership, and Organizations: The Globe Study of 62 Societies, SAGE Publications Ltd, Thousand Oaks, CA.
34. Hu, L. and Bentler, P.M. (1999), "Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives" in Structural Equation Modeling: A Multidisciplinary Journal, Vol. 6, No. 1, pp. 1-55.
35. Inglehart, R. (1977), The Silent Revolution: Changing Values and Political Styles Among Western Publics, Princeton University Press, Princeton, NJ.
36. Inglehart, R. and Welzel, C. (2010), "Changing mass priorities: the link between modernization and democracy" in Perspectives on Politics, Vol. 8, No. 2, pp. 551-67.
37. Intergovernmental Panel on Climate Change (IPCC) (2007), Climate Change 2007: The Physical Science Basis, Summary for Policy Makers, IPCC, Geneva.
38. Judge, T.A., Higgins, C.A., Thoresen, C.J. and Barrick, M.R. (1999), "The big five personality traits, general mental ability, and career success across the life span" in Personnel Psychology, Vol. 52, No. 3, pp. 621-52.
39. Kemmelmeier, M., Król, G. and Young, H.K. (2002), "Values, economics, and proenvironmental attitudes in 22 societies" in Cross-Cultural Research, Vol. 36, No. 3, pp. 256-85.
40. Leonidou, L. and Leonidou, C.N. (2011), "Research into environmental marketing/management: a bibliographic analysis" in European Journal of Marketing, Vol. 45, Nos 1/2, pp. 68-103.
41. Leung, C. and Rice, J. (2002), "Comparison of Chinese-Australian and Anglo-Australian environmental attitudes and behavior" in Social Behavior and Personality, Vol. 30, No. 3, pp. 251-62.
42. Magnusson, M.K., Arvola, A., Hursti, U.-K.K., °berg, L., Sjödén, P.-O. (2001), "Attitudes towards organic foods among Swedish consumers" in British Food Journal, Vol. 103, No. 3, pp. 209-26.
43. Markus, H.R. and Kitayama, S. (1991), "Culture and the self: implications for cognition, emotion, and motivation" in Psychological Review, Vol. 98, No. 2, pp. 224-53.
44. Maslow, A. (1954), Motivation and Personality, Harper, New York, NY.
45. Milfont, T.L., Duckitt, J. and Cameron, L.D. (2006), "A cross-cultural study of environmental motive concerns and their implications for proenvironmental behavior" in Environment and Behavior, Vol. 38, No. 6, pp. 745-67.
46. Myers, M.B., Calantone, R.J., Page, T.J. and Taylor, C.R. (2000), "An application of multiple-group causal models in assessing cross-cultural measurement equivalence" in Journal of International Marketing, Vol. 8, No. 4, pp. 108-21.
47. Nasif, E.G., Al-Daea, H., Ebrahimi, B. and Thibodeaux, M.S. (1991), "Methodological problems in cross-cultural research: an updated review" in Management International Review, Vol. 31, No. 1, pp. 79-91.
48. Okazaki, S. and Mueller, B. (2007), "Cross-cultural advertising research: where we have been and where we need to go" in International Marketing Review, Vol. 24, No. 5, pp. 499-518.
49. Oreg, S. and Katz-Gerro, T. (2006), "Predicting proenvironmental behavior cross-nationally: values, the theory of planned behavior, and value-belief-norm theory" in Environment and Behavior, Vol. 38, No. 4, pp. 462-83.
50. Rokeach, M. (1973), The Nature of Human Values, Free Press, New York, NY.
51. Schultz, P.W. and Zelezny, L. (1999), "Values as predictors of environmental attitudes: evidence for consistency across 14 countries" in Journal of Environmental Psychology, Vol. 19, No. 3, pp. 255-65.
52. Schultz, P.W., Unipan, J.B. and Gamba, R.J. (2000), "Acculturation and ecological worldview among Latino Americans" in The Journal of Environmental Education, Vol. 31, No. 2, pp. 22-7.
53. Schwartz, S.H. (1977), "Normative influences on altruism" in Berkowitz, L. (Ed.), Advances in Experimental Social Psychology, Academic Press, New York, NY, pp. 221-79.
54. Schwartz, S.H. (1992), "Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries" in Zanna, M. (Ed.), Advances in Experimental Social Psychology, Vol. 25, Academic Press, Orlando, FL, pp. 1-65.
55. Schwartz, S.H. (1994), "Beyond individualism/collectivism: new cultural dimensions of value" in Kim, U., Triandis, H.C., Kagiteibasi, C., Choi, S.C. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method and Applications, Sage Publications, Thousand Oaks, CA, pp. 85-119.
56. Scott, D. (1999), "Equal opportunity, unequal results: determinants of household recycling intensity" in Environment and Behavior, Vol. 31, No. 2, pp. 267-90.
57. Sharma, S., Durand, R.M. and Gur-Arie, O. (1981), "Identification and analysis of moderator variables" in Journal of Marketing Research, Vol. 18, No. 3, pp. 291-300.
58. Soyez, K., Hoffmann, S., Wünschmann, S. and Gelbrich, K. (2009), "Pro-environmental value orientation across cultures: development of a German and Russian scale" in Social Psychology, Vol. 40, No. 4, pp. 222-33.
59. Steenkamp, J.-B.E.M. and Baumgartner, H. (1998), "Assessing measurement invariance in cross-national consumer research" in Journal of Consumer Research, Vol. 25, No. 1, pp. 78-90.
60. Steenkamp, J.-B.E.M. and de Jong, M.G. (2010), "A global investigation into the constellation of consumer attitudes toward global and local products" in Journal of Marketing, Vol. 74, No. 6, pp. 18-40.
61. Steg, L. and Vlek, C. (2009), "Encouraging pro-environmental behavior: an integrative review and research agenda" in Journal of Environmental Psychology, Vol. 29, No. 3, pp. 309-17.
62. Steger, M.A.E., Pierce, J.C. and Steel, B.S. (1989), "Political culture, postmaterial values, and the new environmental paradigm: a comparative analysis of Canada and the United States" in Political Behaviour, Vol. 11, No. 3, pp. 233-54.
63. Stern, P.C., Dietz, T. and Kalof, L. (1993), "Value orientations, gender, and environmental concern" in Environment and Behavior, Vol. 25, No. 5, pp. 322-48.
64. Thompson, S.C.G. and Barton, M.A. (1994), "Ecocentric and anthropocentric attitudes toward the environment" in Journal of Environmental Psychology, Vol. 14, No. 2, pp. 149-57.
65. Triandis, H.C. (1988), "Collectivism and individualism: a reconceptualization of a basic concept in cross-cultural psychology" in Verma, G.K. and Bagley, C. (Eds.), Cross-Cultural Studies of Personality, Attitudes, and Cognitions, Macmillan, London, pp. 60-95.
66. van de Vijver, F. and Leung, K. (1997), Methods and Data Analysis for Cross-Cultural Research, Sage Publications, Thousand Oaks, CA.
67. van de Vijver, F.J.R. and Leung, K. (2000), "Methodological issues in psychological research on culture" in Journal of Cross-Cultural Psychology, Vol. 31, No. 1, pp. 33-51.
68. Yaprak, A. (2008), "Culture study in international marketing: a critical review and suggestion for future research" in International Marketing Review, Vol. 25, No. 2, pp. 215-29.
69. Zelezny, L.C., Chua, P.P. and Aldrich, C. (2000), "Elaborating on gender differences in environmentalism" in Journal of Social Issues, Vol. 56, No. 3, pp. 443-57.
70. Steenkamp, J.-B.E.M. and Gielens, K. (2003), "Consumer and market drivers of the trial probability of new consumer packaged goods" in Journal of Consumer Research, Vol. 30, No. 3, pp. 368-84.