Green brand positioning in the online environment

International Journal of Communication

Volumn 10, Issue , 2016, Pages 1405-1427

  Wang, Hui Ju ^a  

^a FO GUANG UNIVERSITY   (Taiwan)

Author keywords

Content analysis; Green brand positioning; Network analysis; Online environment

Indexed keywords

EID: 84994444917     PISSN: None     EISSN: 19328036     Source Type: Journal    
DOI: None     Document Type: Article

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