Green awareness effects on consumers' purchasing decision: Some insights from Malaysia

International Journal of Asia-Pacific Studies

Volumn 9, Issue 2, 2013, Pages 49-63

  Suki, Norazah Mohd ^a  

^a UNIVERSITI MALAYSIA SABAH   (Malaysia)

Author keywords

Brand awareness; Brand image; Environmental concerns; Multiple regressions; Purchasing decision

Indexed keywords

EID: 84887487630     PISSN: None     EISSN: 18236243     Source Type: Journal    
DOI: None     Document Type: Article

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