Building online brand perceptual map

Cyberpsychology and Behavior

Volumn 11, Issue 5, 2008, Pages 607-610

  Chiang, I Ping ^a   Lin, Chih Ying ^a   Wang, Kaisheng M ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b Taipei Branch   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; COMPUTER; INTERNET; ONLINE SYSTEM; PERCEPTION; PROFIT; SCIENTIFIC LITERATURE;

COMMERCE; CONSUMER SATISFACTION; DECISION THEORY; ECONOMIC COMPETITION; HUMANS; INFORMATION DISSEMINATION; INTERNET; MARKETING; PRODUCT LINE MANAGEMENT;

EID: 52749090538     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2007.0182     Document Type: Article

References (21)

1. Keller KL. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 1993; 57:1-22.
2. Keller KL. (1998) Strategic brand management: building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
3. Doyle, P. Building successful brand: the strategic option. Journal of Consumer Marketing 1990; 7:5-20.
4. Farquhar PH. Managing brand equity. Journal of Advertising Research 1990; 30:7-12.
5. Kim P. A perspective on brands. Journal of Consumer Marketing 1990:20-30.
6. Lassar W, Mittal B, Sharma A. Measuring customer-based brand equity. Journal of Consumer Marketing 1995; 12:11-19.
7. Aaker JL. Dimensions of brand personality. Journal of Marketing Research 1997; 34:347-56.
8. Ferrandi J-M, Falcy FS, Kreziak D, et al. Aaker's Brand Personality Scale: a replication and a double methodological validation in a French setting. Seminaire International IAE, La Londe les Maures, 1999, pp. 240-59.
9. Emotional-Program. (2006) www.emotional-program.com/ showcase/keyword.php (accessed Apr. 22, 2007).
10. Sakai N. Water Studio & EP-engine. Emotional program bible. Tokyo, Japan: Water Studio Co. LTD. (in Japanese).
11. Okazaki S. Excitement or sophistication? A preliminary exploration of online brand personality. International Marketing Review 2006; 23:279-303.
12. Muller B, Chandon JL. The impact of visiting a brand Website on brand personality. Electronic Markets 2003; 13:210-21.
13. Rowley J. Online branding. Online Information Review 2004; 28:131-8.
14. Ries A, Ries L. (2000) The 11 immutable laws of Internet branding. London: HarperCollins.
15. Bergstrom A. Cyberbranding: leveraging your brand on the Internet. Strategy & Leadership 2000; 28:10-15.
16. Carpenter P. (2000) E-brands-building on Internet business at breakneck speed. Boston: Harvard Business School Press.
17. Ibeh INK, Luo Y, Dinnie K. E-branding strategies of Internet companies: some preliminary insights from the UK. Brand Management 2005; 12:355-73.
18. O'Reilly T. (2005) What is Web 2.0? www.oreilly.com/go/web2 (accessed Feb. 24, 2007).
19. Miller P. (2005) Web 2.0: building the new library. www.ariadne.ac.uk/ issue45/miller (accessed Mar. 13, 2007).
20. Web 2.0 International Conference. www.find.org.tw/web20/en/intro.html (accessed April 22, 2007).
21. Hair JF, Anderson RE, Tatham RL, et al. (1998) Multivariate data analysis, 5th ed. Upper Saddle River, NJ: Prentice Hall.