Online communication of brand personality: A study of MBA programs of top business schools

Journal of General Management

Volumn 35, Issue 3, 2009, Pages 47-64

  Opoku, Robert Ankomah ^a   Caruana, Albert ^b   Pitt, Leyland ^c   Berthon, Pierre ^d   Wahlstrom, Asa ^e   Nel, Deon ^f  

^a KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

^b UNIVERSITY OF MALTA   (Malta)

^c SIMON FRASER UNIVERSITY   (Canada)

^d BENTLEY COLLEGE   (United States)

^e LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^f DEAKIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955795718     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630700903500105     Document Type: Article

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