Brand positioning strategy using search engine marketing

MIS Quarterly: Management Information Systems

Volumn 34, Issue SPEC. ISSUE 2, 2010, Pages 261-279

  Dou, Wenyu ^a   Lim, Kai H ^b   Su, Chenting ^a   Zhou, Nan ^a   Cui, Nan ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c WUHAN UNIVERSITY   (China)

Author keywords

Brand positioning; E commerce; Search engine optimization; Web design

Indexed keywords

ELECTRONIC COMMERCE; MARKETING; WEB DESIGN; INFORMATION RETRIEVAL; INTERNET; OPTIMIZATION; SEARCH ENGINES; TELECOMMUNICATION NETWORKS;

BRAND POSITIONING; COGNITIVE PSYCHOLOGY; CONTEXTUAL FACTORS; INTERNET SEARCHES; SEARCH ENGINE MARKETINGS; SEARCH ENGINE OPTIMIZATIONS; SEARCH ENGINE RESULTS; SEARCH ENGINE RESULTS PAGES; CYBERSPACES; E-COMMERCE; INTERNET USERS; RELATIVE RANKINGS; SEARCH ENGINE OPTIMIZATION; WEB DESIGNS;

SEARCH ENGINES; WORLD WIDE WEB;

EID: 77957055242     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/20721427     Document Type: Article

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