Positioning strategies of international and multicultural-oriented service brands

Journal of Services Marketing

Volumn 21, Issue 6, 2007, Pages 435-450

  Blankson, Charles ^a   Kalafatis, Stavros P ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Credit cards; Financial services; Product positioning; Research methods; Services; United Kingdom

Indexed keywords

EID: 34848904586     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710818921     Document Type: Article

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