Effects of Lightness-Location Congruency on Consumers’ Purchase Decision-Making

Psychology and Marketing

Volumn 33, Issue 11, 2016, Pages 934-950

  Sunaga, Tsutomu ^a   Park, Jaewoo ^b   Spence, Charles ^c  

^a KWANSEI GAKUIN UNIVERSITY   (Japan)

^b CHIBA UNIVERSITY OF COMMERCE   (Japan)

^c UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990929329     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20929     Document Type: Article

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