Do you like what you see? The role of first fixation and total fixation duration in consumer choice

Food Quality and Preference

Volumn 39, Issue , 2015, Pages 46-55

  van der Laan, Laura N ^a   Hooge, Ignace T C ^b   De Ridder, Denise T D ^c   Viergever, Max A ^a   Smeets, Paul A M ^a,d  

^a UNIVERSITY MEDICAL CENTER UTRECHT   (Netherlands)

^b UTRECHT UNIVERSITY   (Netherlands)

^c UTRECHT UNIVERSITY   (Netherlands)

^d WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Consumer choice; Eye tracking; Food choice; Preference; Task instruction

Indexed keywords

EID: 84904752018     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.06.015     Document Type: Article

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