The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales

Journal of Retailing

Volumn 89, Issue 1, 2013, Pages 30-43

  Herrmann, Andreas ^b   Zidansek, Manja ^a   Sprott, David E ^a   Spangenberg, Eric R ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Complexity; Olfaction; Processing fluency; Sales

Indexed keywords

EID: 84873569632     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2012.08.002     Document Type: Article

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