What the blind eye sees: Incidental change detection as a source of perceptual fluency

Journal of Consumer Research

Volumn 39, Issue 6, 2013, Pages 1202-1218

  Shapiro, Stewart A ^a   Nielsen, Jesper H ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875029214     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/667852     Document Type: Article

References (52)

1. Braun, Kathryn A. (1999), "Postexperience Advertising Effects on Consumer Memory, " Journal of Consumer Research, 25 (March), 319-34.
2. Brockmole, James R., and John M. Henderson (2005), "Prioritization of New Objects in Real-World Scenes: Evidence from Eye Movements, " Journal of Experimental Psychology: Human Perception and Performance, 31 (October), 857-68.
3. Fernandez-Duque, Diego, and Ian M. Thornton (2000), "Change Detection without Awareness: Do Explicit Reports Underestimate the Representations of Change in the Visual System?" Visual Cognition, 7 (1-3), 323-44.
4. Ferraro, Rosellina, James R. Bettman, and Tanya L. Chartrand (2009), "The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice, " Journal of Consumer Research, 35 (February), 729-41.
5. Hautus, Michael J. (1995), "Corrections for Extreme Proportions and Their Biasing Effects on Estimated Values of d', " Behavior Research Methods, Instruments, and Computers, 26 (1), 46-51.
6. Henderson, John M., and Andrew Hollingworth (1999), "The Role of Fixation Position in Detecting Scene Changes across Saccades, " Psychological Science, 10 (September), 438-43.
7. Hoch, Stephen, and Young-won Ha (1986), "Consumer Learning: Advertising and the Ambiguity of Product Experience, " Journal of Consumer Research, 13 (September), 221-33.
8. Hofstee, Willem K., Boele de Raad, and Lewis R. Goldberg (1992), "Integration of the Big Five and Circumplex Approaches to Trait Structure, " Journal of Personality and Social Psychology, 63 (July), 146-63.
9. Hollingworth, Andrew, Carrick C. Williams, and John M. Henderson (2001), "To See and Remember: Visually Specific Information Is Retained in Memory from Previously Attended Objects in Natural Scenes, " Psychonomic Bulletin and Review, 8 (4), 761-68.
10. Hyun, Joo-seok, Geoffrey F. Woodman, Edward K. Vogel, Andrew Hollingworth, and Steven J. Luck (2009), "The Comparison of Visual Working Memory Representations with Perceptual Inputs, " Journal of Experimental Psychology: Human Perception and Performance, 35 (4), 1140-60.
11. Jacoby, Larry L., and C. A. G. Hayman (1987), "Specific Visual Transfer inWord Identification, " Journal of Experimental Psychology: Learning, Memory, and Cognition, 13 (3), 456-63.
12. Janiszewski, Chris (1993), "Preattentive Mere Exposure Effects, " Journal of Consumer Research, 20 (December), 376-92.
13. Janiszewski, Chris, and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment, " Journal of Consumer Research, 28 (June), 18-32.
14. Johansson, Petter, Lars Hall, and Sverker Sikstrom (2008), "From Change Blindness to Choice Blindness, " Psychologia, 51 (June), 142-55.
15. King, Dan, and Chris Janiszewski (2011), "The Sources and Consequences of the Fluent Processing of Numbers, " Journal of Marketing Research, 48 (April), 327-41.
16. Krishnan, Shanker H., and Stewart Shapiro (1996), "Comparing Implicit and Explicit Memory for Brand Names from Advertisements, " Journal of Experimental Psychology: Applied, 2 (June), 147-63.
17. Labroo, Aparna A., and Angela Y. Lee (2006), "Between Two Brands: A Goal Fluency Account of Brand Evaluation, " Journal of Marketing Research, 43 (3), 374-85.
18. Lee, Angela Y. (2001), "The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited, " Personality and Social Psychology Bulletin, 27 (10), 1255-66.
19. Liu, Jia (Elke), and Dirk Smeesters (2010), "Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences, " Journal of Marketing Research, 47 (2), 251-62.
20. McConkie, George W., and Christopher B. Currie (1996), "Visual Stability across Saccades While Viewing Complex Pictures, " Journal of Experimental Psychology: Human Perception and Performance, 22 (June), 563-81.
21. Mitroff, Stephen, and Daniel J. Simons (2002), "Changes Are Not Localized before They Are Explicitly Detected, " Visual Cognition, 9 (8), 937-68.
22. Mitroff, Stephen, Daniel J. Simons, and Steven L. Franconeri (2002), "The Siren Song of Implicit Change Detection, " Journal of Experimental Psychology: Human Perception and Performance, 28 (August), 798-815.
23. Muller, Dominique, Charles M. Judd, and Vincent Y. Yzerbyt (2005), "When Moderation Is Mediated and Mediation Is Moderated, " Journal of Personality and Social Psychology, 89 (6), 852-63.
24. Nielsen, Jesper H., and Jennifer Escalas (2010), "Easier Is Not Always Better: The Moderating Role of Processing Type on Preference Fluency, " Journal of Consumer Psychology, 20 (3), 295-305.
25. Nielsen, Jesper H., Stewart Shapiro, and Charlotte Mason (2010), "Emotion and Semantic Onsets: Exploring Orienting Attention Responses in Advertising, " Journal of Marketing Research, 46 (December), 1138-50.
26. Nordhielm, Chrisie L. (2002), "The Influence of Level of Processing on Advertising Repetition Effects, " Journal of Consumer Research, 29 (December), 371-82.
27. Novemsky, Nathan, Ravi Dhar, Norbert Schwarz, and Itamar Simonson (2007), "Preference Fluency in Choice, " Journal of Marketing Research, 44 (3), 347-56.
28. O'Regan, Kevin J., Heiner Deubel, James J. Clark, and Ronald A. Rensink (2000), "Picture Changes during Blinks: Looking without Seeing and Seeing without Looking, " Visual Cognition, 7 (1-3), 191-211.
29. Petty, Richard E., and Duane T. Wegener (1993), "Flexible Correction Processes in Social Judgment: Correcting for Context-Induced Contrast, " Journal of Experimental Social Psychology, 29 (March), 137-65.
30. Pocheptsova, Anastasiya, Aparna A. Labroo, and Ravi Dhar (2010), "Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation, " Journal of Marketing Research, 47 (6), 1059-69.
31. Postma, Albert, Remy Antonides, Arie J. Wester, and Roy P. C. Kessels (2008), "Spared Unconscious Influences of Spatial Memory in Diencephalic Amnesia, " Experimental Brain Research, 190 (September), 125-33.
32. Preacher, Kristopher J., Derek D. Rucker, and Andrew F. Hayes (2007), "Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions, " Multivariate Behavioral Research, 42 (1), 185-227.
33. Reber, Rolf, Norbert Schwarz, and PiotrWinkielman (2004), "Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?" Personality and Social Psychology Review, 8 (4), 364-82.
34. Reber, Rolf, Piotr Winkielman, and Norbert Schwarz (1998), "Effects of Perceptual Fluency on Affective Judgments, " Psychological Science, 9 (1), 45-48.
35. Rensink, Ronald A. (2002), "Change Detection, " Annual Review of Psychology, 53 (1), 245-77.
36. Roediger, Henry L., and Kavitha Srinivas (1993), "Specificity of Operations in Perceptual Priming, " in Implicit Memory: New Directions in Cognition, Development, and Neuropsychology, ed. Peter Graf and Michael Masson, Hillsdale, NJ: Erlbaum, 369.
37. Ryan, Jennifer D., and Neal J. Cohen (2004), "The Nature of Change Detection and Online Representations of Scenes, " Journal of Experimental Psychology: Human Perception and Performance, 30 (5), 988-1015.
38. Schacter, Daniel L. (1987), "Implicit Memory: History and Current Status, " Journal of Experimental Psychology: Learning, Memory, and Cognition, 13 (July), 501-18.
39. Schacter, Daniel L., Lynn A. Cooper, and Jonathan Treadwell (1993), "Preserved Priming of Novel Objects across Size Transformation in Amnesic Patients, " Psychological Science, 45 (September), 331-35.
40. Seamon, John G., and Mauricio R. Delgado (1999), "Recognition Memory and Affective Preference for Depth-Rotated Solid Objects: Part-Based Structural Descriptions May Underlie the Mere Exposure Effect, " Visual Cognition, 6 (2), 145-64.
41. Shapiro, Stewart (1999), "When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure, " Journal of Consumer Research, 26 (June), 16-36.
42. Shapiro, Stewart, and Shanker Krishnan (2001), "Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects, " Journal of Advertising, 30 (Fall), 1-14.
43. Shapiro, Stewart, Deborah J. MacInnis, and Susan E. Heckler (1997), "The Effects of Incidental Ad Exposure on the Formation of Consideration Sets, " Journal of Consumer Research, 24 (1), 94-104.
44. Shapiro, Stewart, Deborah J. MacInnis, and C. Whan Park (2002), "Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence, " Journal of Advertising, 31 (4), 15-26.
45. Simons, Daniel J. (1996), "In Sight, Out of Mind: When Object Representations Fail, " Psychological Science, 7 (5), 301-5.
46. Simons, Daniel J., Steven L. Franconeri, and Rebecca L. Reimer (2000), "Change Blindness in the Absence of a Visual Disruption, " Perception, 29 (10), 1143-54.
47. Simons, Daniel J., and Daniel T. Levin (1997), "Change Blindness, " Trends in Cognitive Sciences, 1 (October), 261-67.
48. Simons, Daniel J., and Daniel T. Levin (1998), "Failure to Detect Changes in People during a Real-World Interaction, " Psychonomic Bulletin and Review, 5 (December), 644-49.
49. Simons, Daniel J., and Ronald A. Rensink (2005), "Change Blindness: Past, Present, and Future, " Trends in Cognitive Sciences, 9 (January), 16-20.
50. Stanislaw, Harold, and Natasha Todorov (1999), "Calculation of Signal Detection Theory Measures, " Behavior Research Methods, Instruments, and Computers, 31 (1), 137-49.
51. Williams, Pepper, and Daniel J. Simons (2000), "Detecting Changes in Novel, Complex Three-Dimensional Objects, " Visual Cognition, 7 (January-March), 297-322.
52. Winkielman, Piotr, and John T. Cacioppo (2001), "Mind at Ease Puts a Smile on the Face: Psychophysiological Evidence That Processing Facilitation Elicits Positive Affect, " Journal of Personality and Social Psychology, 81 (December), 989-1000.