The crossmodal effect of attention on preferences: Facilitation versus impairment

Journal of Consumer Research

Volumn 40, Issue 5, 2014, Pages 885-903

  Shen, Hao ^a   Sengupta, Jaideep ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892533201     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/673261     Document Type: Article

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