Making sense of information: A new role for the marketing researcher?

Marketing Intelligence & Planning

Volumn 19, Issue 4, 2001, Pages 263-271

  Smith, David ^a   Culkin, Nigel ^b  

^a DVL Smith Ltd   (United Kingdom)

^b UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

Author keywords

Information; Information exchange; Market research; Marketing information; Marketing management

Indexed keywords

EID: 84986086000     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005557     Document Type: Review

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