Strategic marketing planning: Theory, practice and research agendas

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 4-27

  McDonald, Malcolm ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

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[No Author keywords available]

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EID: 18844427303     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964398     Document Type: Article

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