High versus low formality marketing planning in global industries: Determinants and consequences

Journal of Strategic Marketing

Volumn 5, Issue 1, 1997, Pages 3-22

  Chae, Myung Su ^a   Hill, John S ^b  

^a Chungnam National University   (South Korea)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Determinants; Global industry; Marketing planning formality

Indexed keywords

EID: 35348822187     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346848     Document Type: Article

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