Strategic marketing research

Journal of Marketing Management

Volumn 12, Issue 1-3, 1996, Pages 83-98

  Bijmolt, Tammo H A ^a   Frambach, Ruud T ^a,b   Verhallen, Theo M M ^a  

^a TILBURG UNIVERSITY   (Netherlands)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002616608     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964402     Document Type: Article

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