메뉴 건너뛰기




Volumn 12, Issue 2, 1997, Pages 149-162

Some issues in developing expert marketing systems

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0042986833     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629710172673     Document Type: Article
Times cited : (13)

References (33)
  • 1
    • 38249016488 scopus 로고
    • Market planning with computer models: A case study in the software industry
    • Arinze, B. (1990). "Market planning with computer models: a case study in the software industry." Industrial Marketing Management, Vol. 19 No. 2, pp. 117-29.
    • (1990) Industrial Marketing Management , vol.19 , Issue.2 , pp. 117-129
    • Arinze, B.1
  • 3
    • 0026157833 scopus 로고
    • Knowledge-based systems for strategic market planning in small firms
    • Borch, O.J. and Harlvigsen, G. (1991). "Knowledge-based systems for strategic market planning in small firms," Decision Support Systems, Vol. 7 No. 2, pp. 145-37.
    • (1991) Decision Support Systems , vol.7 , Issue.2 , pp. 145-237
    • Borch, O.J.1    Harlvigsen, G.2
  • 4
    • 0009303499 scopus 로고
    • Reasoning with empirical marketing knowledge
    • Burke, R.R. (1991). "Reasoning with empirical marketing knowledge." International Journal of Research in Marketing, Vol. 8 No. 1, pp. 75-90.
    • (1991) International Journal of Research in Marketing , vol.8 , Issue.1 , pp. 75-90
    • Burke, R.R.1
  • 5
    • 0001131679 scopus 로고
    • A knowledge-based system for advertising design
    • Burke, R.R., Rangaswamy, A., Wind, J. and Eliashberg, J. (1990). "A knowledge-based system for advertising design." Marketing Science, Vol. 9 No. 3. pp. 212-29.
    • (1990) Marketing Science , vol.9 , Issue.3 , pp. 212-229
    • Burke, R.R.1    Rangaswamy, A.2    Wind, J.3    Eliashberg, J.4
  • 6
    • 84949387147 scopus 로고
    • A decision-support system for doing business with eastern bloc countries: The Country Consultant
    • Cavusgil, S.T., Tamer, M.M. and Evirgen, T.C. (1992). "A decision-support system for doing business with eastern bloc countries: The Country Consultant." European Business Review, Vol. 92 No. 4, pp. 24-34.
    • (1992) European Business Review , vol.92 , Issue.4 , pp. 24-34
    • Cavusgil, S.T.1    Tamer, M.M.2    Evirgen, T.C.3
  • 8
    • 0642319118 scopus 로고
    • Constructing a knowledge base for a marketing expert system
    • Curry, B., Moutinho, L. and Davies, F. (1992). "Constructing a knowledge base for a marketing expert system." Marketing Intelligence & Planning, Vol. 10 No. 11, pp. 12-20.
    • (1992) Marketing Intelligence & Planning , vol.10 , Issue.11 , pp. 12-20
    • Curry, B.1    Moutinho, L.2    Davies, F.3
  • 10
    • 38249029101 scopus 로고
    • Decision support system concepts in expert systems: An empirical study
    • Doukidis, G.I. (1988). "Decision support system concepts in expert systems: an empirical study." Decision Support Systems, No. 4. pp. 345-54.
    • (1988) Decision Support Systems , Issue.4 , pp. 345-354
    • Doukidis, G.I.1
  • 11
    • 30244577909 scopus 로고
    • A survey of the application of artificial intelligence techniques within the or society
    • Doukidis, G.I. and Paul, R.J. (Eds), The Macmillan Press Ltd. Basingstoke, printed in Hong Kong
    • Doukidis, G.I. and Paul, R.J. (1990). "A survey of the application of artificial intelligence techniques within the OR society." in Doukidis, G.I. and Paul, R.J. (Eds), Artificial Intelligence in Operational Research, The Macmillan Press Ltd. Basingstoke, printed in Hong Kong.
    • (1990) Artificial Intelligence in Operational Research
    • Doukidis, G.I.1    Paul, R.J.2
  • 12
    • 0342916883 scopus 로고
    • A hybrid system for strategic marketing planning
    • Duan, Y. and Burrell, P. (1995). "A hybrid system for strategic marketing planning." Marketing Intelligence & Planning, Vol. 13 No. 11, pp. 5-12.
    • (1995) Marketing Intelligence & Planning , vol.13 , Issue.11 , pp. 5-12
    • Duan, Y.1    Burrell, P.2
  • 14
    • 0026902989 scopus 로고
    • Expert systems in management and administration are they really different from decision-support systems
    • Edwards, J.S. (1992). "Expert systems in management and administration are they really different from decision-support systems." European Journal of Operational Research, Vol. 61 Nos 1-2, pp. 114-21.
    • (1992) European Journal of Operational Research , vol.61 , Issue.1-2 , pp. 114-121
    • Edwards, J.S.1
  • 15
    • 0002959189 scopus 로고
    • A framework for management information systems
    • Fall
    • Gorry, G.A. and Scott Morton, M.S. (1971). "A framework for management information systems." Sloan Management Review, Fall, pp. 55-70.
    • (1971) Sloan Management Review , pp. 55-70
    • Gorry, G.A.1    Scott Morton, M.S.2
  • 17
    • 0642380586 scopus 로고
    • STRATPORT: A decision support system for strategic planning
    • Weitz, B.A. and Wensley, R. (Eds), The Dryden Press, San Diego, CA
    • Larreche, J. and Srinivasan, V. (1988). "STRATPORT: a decision support system for strategic planning," in Weitz, B.A. and Wensley, R. (Eds), Readings in Strategic Marketing: Analysis, Planning, and Implementation, The Dryden Press, San Diego, CA, pp. 257-80.
    • (1988) Readings in Strategic Marketing: Analysis, Planning, and Implementation , pp. 257-280
    • Larreche, J.1    Srinivasan, V.2
  • 18
    • 0041484150 scopus 로고
    • Marketing planning and expert systems: An epistemology of practice
    • McDonald, M.H.B. (1989). "Marketing planning and expert systems: an epistemology of practice." Marketing Intelligence & Planning, Vol. 7 No. 7/8. pp. 16-23.
    • (1989) Marketing Intelligence & Planning , vol.7 , Issue.7-8 , pp. 16-23
    • McDonald, M.H.B.1
  • 19
    • 0005123285 scopus 로고
    • The Cranfield Management Research Series, Kogan Page Ltd. London
    • McDonald, M.H.B. (1992a), Strategic Marketing Planning, The Cranfield Management Research Series, Kogan Page Ltd. London.
    • (1992) Strategic Marketing Planning
    • McDonald, M.H.B.1
  • 21
    • 84982018339 scopus 로고
    • State-of-the-art development in expert systems and strategic marketing planning
    • McDonald, M.H.B. and Wilson, H.N. (1990). "State-of-the-art development in expert systems and strategic marketing planning." British Journal of Management, Vol. 1 No. 3, pp. 159-70.
    • (1990) British Journal of Management , vol.1 , Issue.3 , pp. 159-170
    • McDonald, M.H.B.1    Wilson, H.N.2
  • 22
    • 51249165272 scopus 로고
    • Expert system in marketing: Guidelines for development
    • Mentzer, J.T. and Gandhi, N. (1993). "Expert system in marketing: guidelines for development." Journal of the Academy of Marketing Science, Vol. 20 No. 1, pp. 73-80.
    • (1993) Journal of the Academy of Marketing Science , vol.20 , Issue.1 , pp. 73-80
    • Mentzer, J.T.1    Gandhi, N.2
  • 24
    • 38249035176 scopus 로고
    • Computer information systems and strategic corporate planning
    • Mockler, R.J. (1987). "(Computer information systems and strategic corporate planning," Business Horizons, Vol. 30 No. 3, pp. 32-7.
    • (1987) Business Horizons , vol.30 , Issue.3 , pp. 32-37
    • Mockler, R.J.1
  • 25
    • 0042047334 scopus 로고
    • Expert system: A new tool in marketing
    • Summer
    • Moutinho, L. and Paton, R. (1988). "Expert system: a new tool in marketing." The Quarterly Review of Marketing, Vol. 13 No. 2, Summer, pp. 3-13.
    • (1988) The Quarterly Review of Marketing , vol.13 , Issue.2 , pp. 3-13
    • Moutinho, L.1    Paton, R.2
  • 26
    • 0042986830 scopus 로고
    • The COMSTRAT model: Development of an expert system in strategic marketing
    • Moutinho, L., Curry, B. and Davies, F. (1993). "The COMSTRAT model: development of an expert system in strategic marketing," Journal of General Management, Vol. 19 No. 1, pp. 32-47.
    • (1993) Journal of General Management , vol.19 , Issue.1 , pp. 32-47
    • Moutinho, L.1    Curry, B.2    Davies, F.3
  • 27
    • 0024646102 scopus 로고
    • Expert systems in the United Kingdom: An evaluation of development methodology
    • O'Neill, M. and Morris, A. (1989). "Expert systems in the United Kingdom: an evaluation of development methodology." Expert Systems, Vol. 6 No. 2, pp. 90-9.
    • (1989) Expert Systems , vol.6 , Issue.2 , pp. 90-99
    • O'Neill, M.1    Morris, A.2
  • 28
    • 85019569490 scopus 로고
    • How competitive forces shape strategy
    • Weitz, B.A. and Wensley, R. (Eds), The Dryden Press, San Diego, CA
    • Porter, M.E. (1988). "How competitive forces shape strategy." in Weitz, B.A. and Wensley, R. (Eds), Readings in Strategic Marketing: Analysis, Planning, and Implementation, The Dryden Press, San Diego, CA, pp. 87-100.
    • (1988) Readings in Strategic Marketing: Analysis, Planning, and Implementation , pp. 87-100
    • Porter, M.E.1
  • 29
    • 0040164857 scopus 로고
    • Developing marketing expert systems: An application to international negotiations
    • Rangaswamy, A., Eliashberg, J., Burke, R.R. and Wind J. (1989). "Developing marketing expert systems: an application to international negotiations." Journal of Marketing, Vol. 33 No. 4, pp. 24-39.
    • (1989) Journal of Marketing , vol.33 , Issue.4 , pp. 24-39
    • Rangaswamy, A.1    Eliashberg, J.2    Burke, R.R.3    Wind, J.4
  • 32
    • 0642288774 scopus 로고
    • Advia: Planning and decision-support for smaller businesses
    • Sterling, J.W. and Stubblefield, A. (1994). "Advia: planning and decision-support for smaller businesses." Planning Review, Vol. 22 No. 1, pp. 50-4.
    • (1994) Planning Review , vol.22 , Issue.1 , pp. 50-54
    • Sterling, J.W.1    Stubblefield, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.