Testing congruency effects between origin and producer for wines

International Journal of Wine Business Research

Volumn 23, Issue 4, 2011, Pages 338-354

  Spielmann, Nathalie ^a   Babin, Barry ^b  

^a NEOMA BUSINESS SCHOOL   (France)

^b LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

Congruency effects; Consumer behaviour; Place of origin effects; Price perceptions; Production heritage; United States of America; Wine quality; Wines

Indexed keywords

EID: 84986038284     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111186505     Document Type: Article

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