Regional brand image and perceived wine quality: The consumer perspective

International Journal of Wine Business Research

Volumn 19, Issue 4, 2007, Pages 276-297

  Johnson, Ray ^a   Bruwer, Johan ^b  

^a Santa Rosa Junior College   (United States)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Brand image; Quality; Wines

Indexed keywords

EID: 40249116592     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060710837427     Document Type: Article

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