Appellation as an indicator of quality

International Journal of Wine Business Research

Volumn 22, Issue 1, 2010, Pages 42-61

  Atkin, Thomas ^a   Johnson, Ray ^b  

^a SONOMA STATE UNIVERSITY   (United States)

^b Santa Rosa Junior College   (United States)

Author keywords

Consumer behaviour; Quality; Regional marketing; United States of America; Viticulture; Wines

Indexed keywords

EID: 84986097376     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061011035198     Document Type: Article

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