Cue incongruity in wine personality formation and purchasing

International Journal of Wine Business Research

Volumn 22, Issue 3, 2010, Pages 288-307

  Heslop, Louise A ^a   Cray, David ^a   Armenakyan, Anahit ^a  

^a CARLETON UNIVERSITY   (Canada)

Author keywords

Brand image; Consumer behaviour; Country of origin; Personality; Wines

Indexed keywords

EID: 84986067739     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061011075400     Document Type: Article

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