Corporate branding in a banking environment

Corporate Communications: An International Journal

Volumn 7, Issue 2, 2002, Pages 87-91

  Daffey, Anne ^a   Abratt, Russell ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

Author keywords

Banks; Brands; Corporate identity; South Africa; Strategy

Indexed keywords

EID: 77952777973     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210426142     Document Type: Article

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