Market creation: The epitome of entrepreneurial marketing practices

Journal of Research in Marketing and Entrepreneurship

Volumn 10, Issue 1, 2009, Pages 19-39

  Gaddefors, Johan ^a   Anderson, Alistair R ^b  

^a UNIVERSITY OF GÄVLE   (Sweden)

^b ROBERT GORDON UNIVERSITY   (United Kingdom)

Author keywords

Entrepreneurialism; Marketing environment; Marketing strategy; Narratives

Indexed keywords

EID: 84978950660     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/01443571010996217     Document Type: Article

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